![](https://cdn.myportfolio.com/0c76de26-b8ba-446b-a21e-47faebb18fc3/bcbee72b-e196-4f08-a274-00db4ba82f76_rw_1200.gif?h=9c4daa6852c2a3dc3cf0a4aea1aa9ce9)
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CY.CAPITAL
CY.CAPITAL
The briefing for the new Asset Manager of Cyrela — a large group with decades of experience in the real estate segment — came to us with a challenge to bring to life an authentic and dynamic brand, with a new attitude with the mission to change the real state market and bring even more value to Cyrela as a well known brand. So we got to work, and we had a lot of fun doing it all: from the naming, the positioning strategy, brand identity and guidelines to the website.
In the end, cy.capital stands for just the start of a whole new world to build. 🔗
![](https://cdn.myportfolio.com/0c76de26-b8ba-446b-a21e-47faebb18fc3/07157757-8ba3-41b6-8257-79e8a586dd3e_rw_1920.png?h=ee1958cf9e15ee589bfd66fdaedad2a8)
![](https://cdn.myportfolio.com/0c76de26-b8ba-446b-a21e-47faebb18fc3/0824d5b6-68ff-4d5f-b274-5fb4251ddd7b_rw_1200.jpg?h=13d2cd28cb989f575b1a14a944350b11)
![](https://cdn.myportfolio.com/0c76de26-b8ba-446b-a21e-47faebb18fc3/f16ba7d0-a747-4687-815a-28f9f0a55953_rw_1200.jpg?h=90db54f69bcc3c69ab1ce0bccc660583)
![](https://cdn.myportfolio.com/0c76de26-b8ba-446b-a21e-47faebb18fc3/681a9e7c-7a3c-446c-9172-8821297a7d06_rw_1920.png?h=e6832c1dcccb7ca3d1785374f4a54c30)
![](https://cdn.myportfolio.com/0c76de26-b8ba-446b-a21e-47faebb18fc3/049c3a86-72f4-4986-bea3-5902f18f5fb1_rw_1200.jpg?h=13e4784ab5564aac2b74293abbef7091)
![](https://cdn.myportfolio.com/0c76de26-b8ba-446b-a21e-47faebb18fc3/6dfde916-5be6-4db0-91ab-634795ef02d6_rw_1200.jpg?h=435e8f40878c40d370fc06507e2a7c2c)
![](https://cdn.myportfolio.com/0c76de26-b8ba-446b-a21e-47faebb18fc3/e0ee946a-51a8-4bdf-996a-e02a29fbf743_rw_1920.png?h=6509a428e79bfdd671fc406b5b60cdec)