The briefing for the new Asset Manager of Cyrela — a large group with decades of experience in the real estate segment — came to us with a challenge to bring to life an authentic and dynamic brand, with a new attitude with the mission to change the real state market and bring even more value to Cyrela as a well known brand. So we got to work, and we had a lot of fun doing it all:  from the naming, the positioning strategy, brand identity and guidelines to the website.

In the end, stands for just the start of a whole new world to build. 🔗

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