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B.E.N
B.E.N
Project B.E.N — Better Eggs for Nutrition — is DSM's initiative to reduce childhood malnutrition significantly while providing additional/increased income for smallholder farmers with all the help needed to impact the farmer and their family's livelihoods and the nutrition of their neighborhood as a whole.
We had the chance to build this project from the ground up, creating not only the brand's name, branding, and visual identity - in Brazilian Portuguese, Spanish, and English - but also the eggs cartons and packages, goodies like t-shirts, windbreakers, eco-bags, and bikes; as well as the social media strategy and launch event in the small city of Rebouças, PR/BR, for the kids and their families. 🍳
