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DUGOUT DELIGHTS — Little League Partnership Launch
DUGOUT DELIGHTS — Little League Partnership Launch
When NatureSweet became the Official Snacking Vegetable of Little League, we didn’t just launch a partnership — we rewrote the rules of snacking in America’s favorite pastime and right in the middle of baseball season, we turned a brand moment into a full-on cultural play.
From a limited-edition Cherubs pack with a redesigned lid to in-store experiences and a baseball-inspired game that drove sweepstakes participation, every move was designed to show up where it mattered most: in the hands of families, on and off the field. Social, retail, product — everything worked together to make one thing clear: snacking was changing. And in that summer, junk food got benched and fresh took the spotlight. 🍅 ✨
