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AFM — Call Gronk on the Guacline
AFM — Call Gronk on the Guacline
When Avocados From Mexico skipped the Super Bowl spotlight in 2025, we didn’t sit out. We found a new way to own game day. Because while millions tune in for football, there’s another ritual at play: no party is complete without guac. So instead of fighting for airtime, we created something fans could actually experience.
Enter The Guacline — an AI-powered platform that turned one of football’s biggest personalities into a one-on-one connection. Fans received a personalized video call from Rob Gronkowski, complete with their name, his signature energy, and a custom guacamole recipe made just for them.
Powered by generative AI, we blended voice, facial mapping, and dynamic gestures to create a seamless, lifelike interaction —designed to feel less like tech, and more like Gronk himself calling you up before kickoff.
The impact was immediate: over 1 million visits, 6+ minutes of average engagement, and 463 million earned impressions. A campaign that cut through the noise by getting personal at scale and reminded everyone what really belongs on the table. 🥑
