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OI & X-FACTOR BRAZIL \ BRANDED CONTENT
OI & X-FACTOR BRAZIL \ BRANDED CONTENT
To amplify the buzz of the X-Factor's first Brazilian edition, Oi - one of the largest Brazilian mobile companies and primary sponsor of the show - asked the four judges to create, produce and record a song only using their phones — brainstorming through chat, sending drafts through audio messages, one coming up with the lyrics, the other with the melody, until we brought them together to combine it all in a music video which the public could be a part of, after entering a contest on Twitter using the hashtag #aMusicaJunta. 🎵
