Go global. Be local.
The launch of USEND Global Account carried a natural feeling of belongingness, with Brazilians living outside Brazil being USEND's voice on the end-to-end campaign to launch a new product that made it possible for immigrants to live in their city like a local by transferring money or using an exclusive debit card (for the local currency). Real people became influencers to new users, sharing their favorite spots in their cities with the UGA cards packed with cash as a gift from USEND. 💵

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