Once more, J&J Brazil ignited the latest and one of the most significant cultural shifts in the company. This new Agile era was already here and needed new and bold visuals to mark this huge turning point for the employees.
Going around every little corner of the J&J design system, we inverted the contrast and explored the secondary colors of the brand with a symbology based on fragments — as you got to deconstruct your own beliefs to transform and do different — to bring a whole new scenario within the Johnson & Johnson identity — this revolution is about new technologies, yes, but mainly it is about people. To change the employees' mindset, we needed to create integrated communication rather than disclosing the initiatives separately.
The goal was to bring the employee to the center of this conversation.
To inspire. To be part of. To share. To educate. To transform.

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